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Asian, Food, and Life: The Modern Consumer Today's average buyer is a dramatically different species compared to years prior. PAY NEW PAY SALE PAY BEST PRIC According to Deloitte, there are three broad demographic trends that have completely altered the consumer landscape. As a result, the average consumer today is almost unrecognizable in contrast to those decades ago, and both businesses and investors will need to fully adapt to this new reality. The Modern Consumer is: Increasingly Diverse Millennials are already the most diverse cohort in U.S. history, and coming generations are expected to diversify the consumer base even further. WHITE LATINO BLACK ASIAN Population by Race Across Generations 10% 9% 6% 75% BABY BOOMERS 21% 14% 56% 9% MILLENNIALS Source: US Census Bureau, 2017 Report, Pew Research Center 2 Under Greater Financial Pressure Increase in Nondiscretionary Expenditure PERCENT INCREASE 2007-2017 Education 65%0 Today's consumer is the most educated in history, and the most in debt: student loans now total USD $1.5 trillion. Food 26% Expenditures have risen dramatically, Healthcare Housing 16% 21% and education in Transportation 11%o particular has come at a steep cost. Cumulative Increase in Discretionary Income 2007-2017 TOP $30,000 20% $20,000 $10,000 BOTTOM 80% S0 2009 2011 2013 2015 2007 2017 In fact, the bottom 40% of earners actually had less discretionary income in 2017 than they did 10 years before. Note: All amounts are given in US dollars Source: Bureau of Labor Statistics, 2017 Report, Pew Research Center Delaying Life Milestones Younger consumers are seeing historically low levels of wealth, in contrast to previous generations. Net Worth of Consumers Under 35 Years Old ADJUSTED FOR INFLATION $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 1995 2004 Average net worth has fallen by 2014 -34% Note: All amounts are given in US dollars Source: US Cenisus Bureau, 2017 Report; National Association of Home Builders; National Association of Realtors As a result of these factors, younger generations are also delaying key life milestones. Between 2007- 2017 Marriage Birthrate Homcownership The average couple is marrying 8 years later than in 1965 The U.S. birthrate Homeownership for ages 24-32 has dropped 9% since 2005 is at its lowest in 32 years The new consumer is more diverse, but faces rising costs, increased financial pressure, and delayed life milestones. How do these factors affect consumer purchase decisions? Capitalism is crushing younger generations - how will you get their last dollar? X-Post from r/dataisbeautiful
Asian, Food, and Life: The Modern
 Consumer
 Today's average buyer is a dramatically
 different species compared to years prior.
 PAY
 NEW
 PAY
 SALE
 PAY
 BEST
 PRIC
 According to Deloitte, there are three broad demographic
 trends that have completely altered the consumer landscape.
 As a result, the average consumer today is almost unrecognizable
 in contrast to those decades ago, and both businesses and
 investors will need to fully adapt to this new reality.
 The Modern Consumer is:
 Increasingly Diverse
 Millennials are already the most
 diverse cohort in U.S. history, and
 coming generations are expected
 to diversify the consumer base
 even further.
 WHITE
 LATINO
 BLACK
 ASIAN
 Population by Race Across Generations
 10% 9% 6%
 75%
 BABY BOOMERS
 21%
 14%
 56%
 9%
 MILLENNIALS
 Source: US Census Bureau, 2017 Report, Pew Research Center
 2
 Under Greater
 Financial Pressure
 Increase in Nondiscretionary Expenditure
 PERCENT INCREASE 2007-2017
 Education
 65%0
 Today's consumer is the most
 educated in history, and the
 most in debt: student loans
 now total USD $1.5 trillion.
 Food
 26%
 Expenditures have
 risen dramatically,
 Healthcare
 Housing
 16%
 21%
 and education in
 Transportation
 11%o
 particular has come
 at a steep cost.
 Cumulative Increase in Discretionary Income
 2007-2017
 TOP
 $30,000
 20%
 $20,000
 $10,000
 BOTTOM
 80%
 S0
 2009
 2011
 2013
 2015
 2007
 2017
 In fact, the bottom 40% of earners actually had less
 discretionary income in 2017 than they did 10 years before.
 Note: All amounts are given in US dollars
 Source: Bureau of Labor Statistics, 2017 Report, Pew Research Center
 Delaying Life Milestones
 Younger consumers are seeing historically low levels
 of wealth, in contrast to previous generations.
 Net Worth of Consumers Under 35 Years Old
 ADJUSTED FOR INFLATION
 $0
 $2,000
 $4,000
 $6,000
 $8,000
 $10,000
 $12,000
 1995
 2004
 Average
 net worth
 has fallen by
 2014
 -34%
 Note: All amounts are given in US dollars
 Source: US Cenisus Bureau, 2017 Report; National Association of Home Builders; National Association of Realtors
 As a result of these factors, younger generations are
 also delaying key life milestones.
 Between
 2007-
 2017
 Marriage
 Birthrate
 Homcownership
 The average couple
 is marrying 8 years
 later than in 1965
 The U.S. birthrate
 Homeownership for
 ages 24-32 has dropped
 9% since 2005
 is at its lowest
 in 32 years
 The new consumer is more diverse,
 but faces rising costs, increased financial
 pressure, and delayed life milestones.
 How do these factors affect
 consumer purchase decisions?
Capitalism is crushing younger generations - how will you get their last dollar? X-Post from r/dataisbeautiful

Capitalism is crushing younger generations - how will you get their last dollar? X-Post from r/dataisbeautiful

Asian, Food, and Life: The Modern Consumer Today's average buyer is a dramatically different species compared to years prior. PAY NEW PAY SALE PAY BEST PRIC According to Deloitte, there are three broad demographic trends that have completely altered the consumer landscape. As a result, the average consumer today is almost unrecognizable in contrast to those decades ago, and both businesses and investors will need to fully adapt to this new reality. The Modern Consumer is: Increasingly Diverse Millennials are already the most diverse cohort in U.S. history, and coming generations are expected to diversify the consumer base even further. WHITE LATINO BLACK ASIAN Population by Race Across Generations 10% 9% 6% 75% BABY BOOMERS 21% 14% 56% 9% MILLENNIALS Source: US Census Bureau, 2017 Report, Pew Research Center 2 Under Greater Financial Pressure Increase in Nondiscretionary Expenditure PERCENT INCREASE 2007-2017 Education 65%0 Today's consumer is the most educated in history, and the most in debt: student loans now total USD $1.5 trillion. Food 26% Expenditures have risen dramatically, Healthcare Housing 16% 21% and education in Transportation 11%o particular has come at a steep cost. Cumulative Increase in Discretionary Income 2007-2017 TOP $30,000 20% $20,000 $10,000 BOTTOM 80% S0 2009 2011 2013 2015 2007 2017 In fact, the bottom 40% of earners actually had less discretionary income in 2017 than they did 10 years before. Note: All amounts are given in US dollars Source: Bureau of Labor Statistics, 2017 Report, Pew Research Center Delaying Life Milestones Younger consumers are seeing historically low levels of wealth, in contrast to previous generations. Net Worth of Consumers Under 35 Years Old ADJUSTED FOR INFLATION $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 1995 2004 Average net worth has fallen by 2014 -34% Note: All amounts are given in US dollars Source: US Cenisus Bureau, 2017 Report; National Association of Home Builders; National Association of Realtors As a result of these factors, younger generations are also delaying key life milestones. Between 2007- 2017 Marriage Birthrate Homcownership The average couple is marrying 8 years later than in 1965 The U.S. birthrate Homeownership for ages 24-32 has dropped 9% since 2005 is at its lowest in 32 years The new consumer is more diverse, but faces rising costs, increased financial pressure, and delayed life milestones. How do these factors affect consumer purchase decisions? An unsuprising comparative analysis
Asian, Food, and Life: The Modern
 Consumer
 Today's average buyer is a dramatically
 different species compared to years prior.
 PAY
 NEW
 PAY
 SALE
 PAY
 BEST
 PRIC
 According to Deloitte, there are three broad demographic
 trends that have completely altered the consumer landscape.
 As a result, the average consumer today is almost unrecognizable
 in contrast to those decades ago, and both businesses and
 investors will need to fully adapt to this new reality.
 The Modern Consumer is:
 Increasingly Diverse
 Millennials are already the most
 diverse cohort in U.S. history, and
 coming generations are expected
 to diversify the consumer base
 even further.
 WHITE
 LATINO
 BLACK
 ASIAN
 Population by Race Across Generations
 10% 9% 6%
 75%
 BABY BOOMERS
 21%
 14%
 56%
 9%
 MILLENNIALS
 Source: US Census Bureau, 2017 Report, Pew Research Center
 2
 Under Greater
 Financial Pressure
 Increase in Nondiscretionary Expenditure
 PERCENT INCREASE 2007-2017
 Education
 65%0
 Today's consumer is the most
 educated in history, and the
 most in debt: student loans
 now total USD $1.5 trillion.
 Food
 26%
 Expenditures have
 risen dramatically,
 Healthcare
 Housing
 16%
 21%
 and education in
 Transportation
 11%o
 particular has come
 at a steep cost.
 Cumulative Increase in Discretionary Income
 2007-2017
 TOP
 $30,000
 20%
 $20,000
 $10,000
 BOTTOM
 80%
 S0
 2009
 2011
 2013
 2015
 2007
 2017
 In fact, the bottom 40% of earners actually had less
 discretionary income in 2017 than they did 10 years before.
 Note: All amounts are given in US dollars
 Source: Bureau of Labor Statistics, 2017 Report, Pew Research Center
 Delaying Life Milestones
 Younger consumers are seeing historically low levels
 of wealth, in contrast to previous generations.
 Net Worth of Consumers Under 35 Years Old
 ADJUSTED FOR INFLATION
 $0
 $2,000
 $4,000
 $6,000
 $8,000
 $10,000
 $12,000
 1995
 2004
 Average
 net worth
 has fallen by
 2014
 -34%
 Note: All amounts are given in US dollars
 Source: US Cenisus Bureau, 2017 Report; National Association of Home Builders; National Association of Realtors
 As a result of these factors, younger generations are
 also delaying key life milestones.
 Between
 2007-
 2017
 Marriage
 Birthrate
 Homcownership
 The average couple
 is marrying 8 years
 later than in 1965
 The U.S. birthrate
 Homeownership for
 ages 24-32 has dropped
 9% since 2005
 is at its lowest
 in 32 years
 The new consumer is more diverse,
 but faces rising costs, increased financial
 pressure, and delayed life milestones.
 How do these factors affect
 consumer purchase decisions?
An unsuprising comparative analysis

An unsuprising comparative analysis

Asian, Food, and Life: The Modern Consumer Today's average buyer is a dramatically different species compared to years prior. PAY NEW PAY SALE PAY BEST PRIC According to Deloitte, there are three broad demographic trends that have completely altered the consumer landscape. As a result, the average consumer today is almost unrecognizable in contrast to those decades ago, and both businesses and investors will need to fully adapt to this new reality. The Modern Consumer is: Increasingly Diverse Millennials are already the most diverse cohort in U.S. history, and coming generations are expected to diversify the consumer base even further. WHITE LATINO BLACK ASIAN Population by Race Across Generations 10% 9% 6% 75% BABY BOOMERS 21% 14% 56% 9% MILLENNIALS Source: US Census Bureau, 2017 Report, Pew Research Center 2 Under Greater Financial Pressure Increase in Nondiscretionary Expenditure PERCENT INCREASE 2007-2017 Education 65%0 Today's consumer is the most educated in history, and the most in debt: student loans now total USD $1.5 trillion. Food 26% Expenditures have risen dramatically, Healthcare Housing 16% 21% and education in Transportation 11%o particular has come at a steep cost. Cumulative Increase in Discretionary Income 2007-2017 TOP $30,000 20% $20,000 $10,000 BOTTOM 80% S0 2009 2011 2013 2015 2007 2017 In fact, the bottom 40% of earners actually had less discretionary income in 2017 than they did 10 years before. Note: All amounts are given in US dollars Source: Bureau of Labor Statistics, 2017 Report, Pew Research Center Delaying Life Milestones Younger consumers are seeing historically low levels of wealth, in contrast to previous generations. Net Worth of Consumers Under 35 Years Old ADJUSTED FOR INFLATION $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 1995 2004 Average net worth has fallen by 2014 -34% Note: All amounts are given in US dollars Source: US Cenisus Bureau, 2017 Report; National Association of Home Builders; National Association of Realtors As a result of these factors, younger generations are also delaying key life milestones. Between 2007- 2017 Marriage Birthrate Homcownership The average couple is marrying 8 years later than in 1965 The U.S. birthrate Homeownership for ages 24-32 has dropped 9% since 2005 is at its lowest in 32 years The new consumer is more diverse, but faces rising costs, increased financial pressure, and delayed life milestones. How do these factors affect consumer purchase decisions? How the Modern Consumer is Different - A Comparative Analysis [OC] (or late stage capitalism) WTF this isn't normal
Asian, Food, and Life: The Modern
 Consumer
 Today's average buyer is a dramatically
 different species compared to years prior.
 PAY
 NEW
 PAY
 SALE
 PAY
 BEST
 PRIC
 According to Deloitte, there are three broad demographic
 trends that have completely altered the consumer landscape.
 As a result, the average consumer today is almost unrecognizable
 in contrast to those decades ago, and both businesses and
 investors will need to fully adapt to this new reality.
 The Modern Consumer is:
 Increasingly Diverse
 Millennials are already the most
 diverse cohort in U.S. history, and
 coming generations are expected
 to diversify the consumer base
 even further.
 WHITE
 LATINO
 BLACK
 ASIAN
 Population by Race Across Generations
 10% 9% 6%
 75%
 BABY BOOMERS
 21%
 14%
 56%
 9%
 MILLENNIALS
 Source: US Census Bureau, 2017 Report, Pew Research Center
 2
 Under Greater
 Financial Pressure
 Increase in Nondiscretionary Expenditure
 PERCENT INCREASE 2007-2017
 Education
 65%0
 Today's consumer is the most
 educated in history, and the
 most in debt: student loans
 now total USD $1.5 trillion.
 Food
 26%
 Expenditures have
 risen dramatically,
 Healthcare
 Housing
 16%
 21%
 and education in
 Transportation
 11%o
 particular has come
 at a steep cost.
 Cumulative Increase in Discretionary Income
 2007-2017
 TOP
 $30,000
 20%
 $20,000
 $10,000
 BOTTOM
 80%
 S0
 2009
 2011
 2013
 2015
 2007
 2017
 In fact, the bottom 40% of earners actually had less
 discretionary income in 2017 than they did 10 years before.
 Note: All amounts are given in US dollars
 Source: Bureau of Labor Statistics, 2017 Report, Pew Research Center
 Delaying Life Milestones
 Younger consumers are seeing historically low levels
 of wealth, in contrast to previous generations.
 Net Worth of Consumers Under 35 Years Old
 ADJUSTED FOR INFLATION
 $0
 $2,000
 $4,000
 $6,000
 $8,000
 $10,000
 $12,000
 1995
 2004
 Average
 net worth
 has fallen by
 2014
 -34%
 Note: All amounts are given in US dollars
 Source: US Cenisus Bureau, 2017 Report; National Association of Home Builders; National Association of Realtors
 As a result of these factors, younger generations are
 also delaying key life milestones.
 Between
 2007-
 2017
 Marriage
 Birthrate
 Homcownership
 The average couple
 is marrying 8 years
 later than in 1965
 The U.S. birthrate
 Homeownership for
 ages 24-32 has dropped
 9% since 2005
 is at its lowest
 in 32 years
 The new consumer is more diverse,
 but faces rising costs, increased financial
 pressure, and delayed life milestones.
 How do these factors affect
 consumer purchase decisions?
How the Modern Consumer is Different - A Comparative Analysis [OC] (or late stage capitalism) WTF this isn't normal

How the Modern Consumer is Different - A Comparative Analysis [OC] (or late stage capitalism) WTF this isn't normal