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Community, Facts, and Internet: 3. A "saturation stage" where it became common tak, especialy among urban iberals and members of historically marginalized communities. At this point it was a global conversation-so much so, in fact, that social activists in Gaza wrote articles about the use of social media to help protestors in Missouri to get their message out 4. A "turning point stage" where the narrative shifted when a black police officer defuseda ot of the rage. Most of the local police force is white. The majority of citizens are black, economically impoverished, and have a history of oppression by police. When an A frican American police officer joined the protestors, a cathartic healing process began within and outside of the physical boundaries of the Ferguson community. 5. Emergence of "hostile counter memes" from more poltically conservative sources attempting to paint the victim, Michael Brown, as a less-than-human criminal unworthy of sympathy. A video was released to suggest that Brown was a thief and had shoplifted from the store where the shooting occurrecd 6. This led to "counter insurgence" memes from Brown's sympathizers making the assertion that his innocence was imelevant because a minor theft did not warrant the use of lethal force. Subsequent internet content focused on discrediting the video footage including some cyber hacker work by Anonymous to force the hand of the police and reveal key facts about the incident. 7. A "contagion and hybridization stage" where police brutality memes began to propagate in the context of fear about militarization independent of direct associations with what transpired in Ferguson. As one example, in the small town of Pierce City Missouri roughly 250 miles west of St. Louis), there was an incident where a mother reported a police officer for drawing his weapon against her teenage child near the school grounds This was evidence that widespread fear of police aggression had "tipped the scales" in the broader culture. 8. A "dissipation stage" where I began to see only those with extreme views on one side or the other engaging in chatter with each other. The majority of people now beginning to disengage and move on to the next buzzing topic. It's fascinating to ponder how al of this works in real time. We can already see that the event began in the local geography of people directly involved in the community. It rapidly arose into a global phenomenon that was largely one-sided at first n support of Michael Brown and the victims of policy brutality). Then it became more polarized as a distinct opposition fomed against the spread of these memes. This lead to a back-and-forth of competition among the newly polarized memes-resulting, among other things, in the transferal of public sentiment to new social contexts that were not directly associated with the unfolding events. Mapping the Life Cycle of the Mchael Brown Meme Weekly Research Report for August 20, 2014 Mapping the Life Cycle of the Michael Brown Meme
Community, Facts, and Internet: 3. A "saturation stage" where it became common tak, especialy among urban iberals and
 members of historically marginalized communities. At this point it was a global
 conversation-so much so, in fact, that social activists in Gaza wrote articles about the use
 of social media to help protestors in Missouri to get their message out
 4. A "turning point stage" where the narrative shifted when a black police officer defuseda
 ot of the rage. Most of the local police force is white. The majority of citizens are black,
 economically impoverished, and have a history of oppression by police. When an A frican
 American police officer joined the protestors, a cathartic healing process began within and
 outside of the physical boundaries of the Ferguson community.
 5. Emergence of "hostile counter memes" from more poltically conservative sources
 attempting to paint the victim, Michael Brown, as a less-than-human criminal unworthy of
 sympathy. A video was released to suggest that Brown was a thief and had shoplifted from
 the store where the shooting occurrecd
 6. This led to "counter insurgence" memes from Brown's sympathizers making the
 assertion that his innocence was imelevant because a minor theft did not warrant the use of
 lethal force. Subsequent internet content focused on discrediting the video footage
 including some cyber hacker work by Anonymous to force the hand of the police and
 reveal key facts about the incident.
 7.
 A "contagion and hybridization stage" where police brutality memes began to
 propagate in the context of fear about militarization independent of direct associations with
 what transpired in Ferguson. As one example, in the small town of Pierce City Missouri
 roughly 250 miles west of St. Louis), there was an incident where a mother reported a
 police officer for drawing his weapon against her teenage child near the school grounds
 This was evidence that widespread fear of police aggression had "tipped the scales" in the
 broader culture.
 8.
 A "dissipation stage" where I began to see only those with extreme views on one side or
 the other engaging in chatter with each other. The majority of people now beginning to
 disengage and move on to the next buzzing topic.
 It's fascinating to ponder how al of this works in real time. We can already see that the event
 began in the local geography of people directly involved in the community. It rapidly arose into a
 global phenomenon that was largely one-sided at first n support of Michael Brown and the victims
 of policy brutality). Then it became more polarized as a distinct opposition fomed against the
 spread of these memes. This lead to a back-and-forth of competition among the newly polarized
 memes-resulting, among other things, in the transferal of public sentiment to new social contexts
 that were not directly associated with the unfolding events.
 Mapping the Life Cycle of the Mchael Brown Meme
 Weekly Research Report for August 20, 2014
Mapping the Life Cycle of the Michael Brown Meme

Mapping the Life Cycle of the Michael Brown Meme